Presentation by Tracy Rolfe 11th June 2026
Created by AI (well mostly) 🍷 THE £12–£18 ILLUSION
Tackling the ultimate wine myth: that you have to spend over £20 to drink something truly exceptional.
In the UK, the average bottle of wine costs around £7, with most of that money going straight to taxes and shipping. But when you step into the £12 to £18 sweet spot, a magical thing happens. You stop paying for transport, and you start paying for the liquid. We tasted six bottles that outperform their price tags. prove that with a little bit of insider knowledge, a £15 bottle can easily fool you into thinking it costs double."
The wines generated and recommended by AI to fit into this bracket that we tasted on the night
1. Bouvet Ladubay Crémant de Loire (Sparkling, France)
2. Altos de Torona Albariño (Rías Baixas, Spain)
3. Greywacke Sauvignon Blanc (Marlborough, New Zealand)
4. Louis Latour Montagny 1er Cru "La Grande Roche" (Burgundy, France)
5. Cave de Lugny Mâcon Bourgogne Pinot Noir (Burgundy, France)
6. Catena Appellation Vista Flores Malbec (Mendoza, Argentina)
Along with each wine we tasted a recommend nibble - crisps/nuts and chocolate . Tracy also
did "The Ultimate Chocolate Challenge: tested all three reds with their dedicated chocolates (White with Pinot, Milk with Malbec, Dark with Rioja)—and asked which combination was a total disaster, and which one was a match made in heaven?"
In conclusion, did AI get it right on price, style and affordability? Are we ready to fully embrace and turn to AI over human intervention?
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